Nov 6, 2019
Andy Last, co-founder of MullenLowe salt, can easily be called a purpose specialist. Since 2000, he has advised some of the world's biggest companies and most iconic brands on integrating purpose and sustainability into their business models. The geopolitical landscape, abundant climate change crises, citizen journalism, and employee activism are forcing corporations to take a stance on sustainability and transparency. “Businesses that understand their relationship with society and manage their external impact…will grow better as businesses,” Andy says. Hear his advice for avoiding the traps of “purpose and green-washing,” thoughts on attracting and keeping young talent, and conviction that purpose work is here to stay.